So in what is probably a common yet still hilarious (at least to me) learning experience in this land of blogs and hailing to the all-powerful Google with the search engine optimization (SEO), I have a top page ranking with Google. But power, money and fame are not flowing in. How can that be you ask? Because I am a top-page rank for the great and useful search term “sweet ass”. Yes, my post on how to get a sweet ass government job was the culprit, but who would have known that would have caused my Google search traffic to expand so much. And I mean to about 10 times what I was getting before (which was admittedly a fairly small number).
The problem with all this search traffic though, is it is of such low quality. Generally, they only hit the one page, then leave immediately once they see that no, I don’t in fact have porn. (An aside, yes, I did have to put in hours of exhaustive research to find just the right “sweet ass” to use as a featured picture. I will always put in the hard work for my readers…) Though I may have to start considering it, as it really does bring a lot of eyes. If I were interested in raw traffic numbers, then maybe attracting any and all comers is the way to go, but since I don’t have traffic based advertising or anything like that, I’d rather have a more focused group of visitors for when (or if) I start having specific products available on my website.
Good traffic and useless traffic
This brings me to the point of this post, that being make sure that the effort you’re putting in to drive traffic to your site is useful traffic. This is especially important if you are engaged in online advertising or other forms of advertising trying to build traffic stats. If you are trying to sell something on your website or blog, you want to bring the highest quality traffic possible, the traffic that will have the most conversions for your product. There is of course a balance issue here, but in general you will make much more money if you have 10 visitors with a 50% conversion rate than 100 visitors with a 1% conversion rate. That sounds pretty obvious, but in trying to build your blog, what type of traffic are you bringing in? Are you trying to get anybody and everybody to your blog just for the traffic stat numbers, or are you trying to focus who you attract? Those (in my case) with a focus on more advanced personal finance, beyond the basics of save more than your earn into more systematic investment systems, person-to-person lending, and being part of an active community of commenters are who I’m interested in attracting.
Laser like focus or the biggest available market?
From a business planning aspect, do you want to focus on high probability clients, but fewer of them, or do you want to make an occasional sale to one of the many disinterested folks that happen by? Both methods work, you simply need to tailor your business to the type of clientele that you have.
Update: Since I wrote this, the “sweet ass” rank in Google has gone to page 3, but I still get tons of search traffic for it. The more appropriate “sweet ass job” works much better though.
Readers, if you have a blog, what is your action plan for attracting visitors? All or a select few? If you don’t have your own blog, do you find yourself interacting more on the narrow focused blogs, or more that tend to talk to a variety of topics? Which do you find more of an authority on a topic?